(SNews) – An heir to Anheuser-Busch said his ancestors would have “rolled in their graves” if they knew the beer company threw it all away over a marketing stunt with a transgender influencer.

Billy Busch is the grandson of Anheuser-Busch founder Adolphus Busch.

Busch said: “I think my family, my ancestors, would be rolling over in their grave.

“They were very patriotic.

“They loved this country and what it stood for.

“They believed that transgender, gays, that sort of thing, was all a very personal issue.

“They loved this country because it is a free country and people are allowed to do what they want.

“But it was never meant to be on a beer can and never meant to be pushed into people’s faces.

“You know, I think people who drink beer, I think they’re your common folk.

“I think they are the blue-collar worker who goes and works hard every single day.

“The last thing they want to be drinking is a beer can with that kind of message on it.

“I just don’t think that’s what they’re looking for.

“They want their beer to be truly American, truly patriotic, as it always has been.

“Truly, America’s beer, which Bud Light was and probably isn’t any longer.”