(BLP) – The 2022 midterms are quickly approaching, which is why it is especially suspicious to see stories like this one from a social media giant like Snapchat.

According to Axios: “A slip-up by social media giant Snap allowed leading Democratic campaigns and party committees to unwittingly tap into a vast repository of Republican voter data to hone their midterm ads.”

Somehow, someway, Snapchat made a mistake and allowed Democrats to have user data of GOP voters. Now the Democrat party can use that information to specifically target their advertising campaigns to their opposition.

A very convenient “slip up” in favor of the left.

Per Axios:

A slip-up by social media giant Snap allowed leading Democratic campaigns and party committees to unwittingly tap into a vast repository of Republican voter data to hone their midterm ads, Axios has learned.

Why it matters: There’s no indication Snap was aware of or facilitated that data sharing, and the company said it’s taking steps to rectify the oversight. But the blunder underscores the sensitivities surrounding reams of voter data that have become a highly valuable political commodity.

Context: On Snap and other platforms, political advertisers can target their ads to highly specific user segments — frequently relying on data brokers that hoover up information on voters’ interests, activities, spending habits and other criteria.

Snapchat’s political ad archive showed that the Democratic National Committee, the Democratic Senatorial Campaign Committee, the Planned Parenthood Action Fund and Georgia Democrat Stacey Abrams’ gubernatorial campaign were able to target their ads towards GOP voters.

In most cases, these ads were targeted toward younger demographics.

Snapchat’s response? Whoops. Our bad. We will do better next time.

“Unfortunately, due to an internal mistake, we didn’t follow this usual process — which resulted in these two companies’ services being used by advertisers outside of the process, impacting a small number of ads,” a Snap spokesperson told Axios.

“We take full responsibility for this mistake, and as soon as we became aware of it, we took action to correct the issue, notified the two vendors, and are working to rectify payments to each of them. We are also taking steps to ensure this doesn’t happen again,” the spokesperson said.

As many users pointed out online, it’s interesting how these “slip ups” only happen in one direction and almost always favor Democrats bigly.

There are no real mentions of ramifications for Snapchat. No one cares. Winning the midterms in 2022 is all about fighting for “the greater good.”

bigleaguepolitics.com/snapchat-slip-up-gives-democrats-data-on-gop-voters-to-hone-midterm-ads/