Panelists on MSNBC’s “Morning Joe” expressed concern about the lack of excitement in former President Donald Trump’s current campaign, likening it to a soap opera. During the segment, co-hosts Joe Scarborough and Mika Brzezinski invited Vanity Fair writer Gabriel Sherman to discuss his recent article titled “Inside the Terrifyingly Competent Trump 2024 Campaign,” which delves into Trump’s upcoming presidential bid. Sherman emphasized the significance of this campaign for Trump.

“The big story in 2016 and to some extent 2020, was that his campaign was a soap opera. It was clashing personalities, it was nonstop drama,” Sherman told Brzezinski and Scarborough. “This cycle, the thing I’ve been struck by time and again, is that it is a low-drama campaign. Operatives don’t want press, don’t want their egos out there. They’re focused on getting Trump to the White House in November 2024.”